
British Red Cross Scrum Down
The brief
British Red Cross react quickly in response to world events where their help is required. Scrum Down was developed in record time to help raise funds for the Tsunami in Tonga. Ultimate recruited international rugby legends Ugo Monye and Scott Quinnell to host an online hybrid event from the world famous rugby pub, The Cabbage Patch in Twickenham. A small select crowd was invited to attend the live stream event at the pub with the bulk of the audience watching online. Premiership Rugby clubs invited their fans to represent them in this online rugby quiz.